// INSTALLATION //
CLIENT: Vans
EVENT: Anaheim Factory Pack Collection – 50 years of Vans
COLLABORATOR: Mammafotogramma Multimedia Studio
ABOUT: We built a crazy wood and metal structure to celebrate the 50th anniversary of the brand and its new collection Anaheim Factory Pack inspired
by the original californian Vans look back in the 60’s.
The installation wants to tell about the origin of Vans brand using an hybrid language between vintage objects and memorabilia and retro videogame and projections of rare footages.
You can find in the structure a collection of vintage shoes and clothes, surf and skate boards, multicolor led lights, and 8bit retro games with 8bit style drawings ad hoc to live a 360° Vans playful experience
